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Launched in 2018 by Hakima Al Said, ‘HAK THE LABEL’ beautifully fuses cultural symbolism with contemporary design.


Finding inspiration from her international upbringing, in all of the many countries she has called home; Asia, the Middle East, South Africa and Europe, her work refines cultural symbolism, from the varied environments, into a singular aesthetic.


Hakima creates truly unique pieces that are bold yet minimal, balanced with feminine and delicate details. A modern aesthetic informed by the ancient, honoring both beauty and heritage.


From many points of reference and with inexhaustible passion and attention to detail, HAK THE LABEL offers original and essential adornments of impeccable style and substance for the discerning woman.